In the pursuit of providing our customers with premium experiences and quality local products, we are proud to announce the launch of our magnificent fine tea range. Our new offering is an absolute treat for tea enthusiasts and tea lovers with a palate for premium quality, offering a subtle twist to classics such as Rooibos, Ceylon and Earl Grey tea.
Fine Tea: A Twist on Tradition
“We are relentless in our pursuit of quality when it comes to our products and our fine tea is no exception. I think it’s always a combination of the sourcing quality ingredients, thoughtfully balancing the flavours and wrapping it in packaging that represents that quality.” – Stephan Brits, MBB Founder
Tea drinking has gained popularity amongst South African millennials who have made it quite trendy. Our approach to our fine tea range is exactly the same as our coffee products, keeping subtlety, consideration and a beautiful experience top of mind.
Each tea product was carefully considered during production. Subtle-tea was the name of the game because after all, less is quintessentially more. The natural ingredients were hand picked to compliment and enhance each of the four tea profiles, comprising of only a fraction of flavour within each tea bag. Part of our mission was to ensure that the natural essence of each classic taste profile (Rooibos, Green Rooibos, Earl Grey and Ceylon) was retained.
Flavours of the World:
The additional ingredients was sourced from various parts of the world including India, Vietnam, Albania and Pakistan. Our collection consists of:
Rooibos with Orange Peel and Cinnamon: A classic South African favourite of fine Rooibos tea leaves infused with subtle notes of citrusy orange peel and hints of cinnamon for the slightest touch of spice.
Green Rooibos with Lemongrass and Ginger: A gentle caffeine free green rooibos rich in antioxidants, lifted by the refreshing subtle flavours of lemongrass and ginger.
Ceylon with Cornflower: A truly magnificent earthy black tea. A delicate infusion of radiant cornflower permeates through each tea bag, adding hints of spicy clove.
Earl Grey with Safflower: Our very own interpretation of Earl Grey tea with floral tones and an unmistakable bold aroma of bergamot. The additional Safflower enhances the tea profile with the mildest of sweet chocolate flavour.
Our fine tea range is available at @home stores nationwide as well as our online shop for R99.00 a box of 20 premium tea bags.
Sustainable and Beautiful Packaging:
Our packaging has become one of our trademark characteristics – bold, beautiful and eco-friendly. Each tea is sealed in elegant PLA pyramid shaped bags made from plant based materials such as sugar cane and corn.
Like our Nespresso ® compatible coffee capsules, our tea bags are compostable and 100% biodegradable. There are no harmful metals, glues or staples making them friendly to humans as well as our environment.
The outer box was designed to reflect the subtle beauty and elegance of the product, reinforcing our mission to provide South African households with quality, premium products. Our fine tea range can be enjoyed for everyday use, a special treat or a gift for that special tea lover.
How to enjoy our Magnificent Range of Fine Tea?
Want to make the perfect cup of tea? Follow our step by step process and enjoy the flavours of our magnificent fine tea range:
Step 1: Place a single tea bag in a cup and brew at 100° C
Step 2: Your brewing time depends on how strong you prefer your tea. We suggest 5 – 10 minutes for our Green and regular Rooibos teas and 3 – 5 minutes for our black tea range (Ceylon and Earl Grey).
Step 3: Pour, sit back and enjoy
Top Tip: Black tea tends to become bitter when brewed for too long as a result of the caffeine over extracting. For a bit of a perk, brew your black tea for slightly longer.
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